BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20230207T170000Z
DTEND:20230208T063000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Understanding your customer - Mini Marketing Series
DESCRIPTION:Understanding your customer \n\nMarketing Fundamentals & Getting Started Series\n\n\n\nNot everyone is your customer!  We know it's an unpopular opinion.\n\n\n\nYour marketing efforts and results are directly correlated to how focused you are on an Ideal Customer Profile (ICP). Getting super clear on who you're going after and how you're prioritizing those audiences is the first step in growing faster.\n\n\n\nIn the first session of our marketing mini-series with 321 Growth Academy\, you'll learn what an ICP is\, how to define your different customer types\, how to analyze the attractiveness of different ICPs and get focused on the one you want the most. In the session you'll work through identifying and describing your ICP. This is a critical first step to designing marketing messages that are going to convert.\n\n\n\nNot focusing your efforts within your marketing = slow growth. Who wants that for 2023!?\n\n\n\nRegister for this session and the additional sessions in the Marketing Fundamentals series!\n\n\n\nREGISTER HERE\n\n\n\nJoin the experts at 321 Growth Academy for a four-part mini-series on Marketing Fundamentals and Getting Started\, funded by Wood Buffalo Regional Innovation Network. The 321 team will cover four critical topics to get your strategy focused and start on some tactical marketing initiatives. Sign up for all four\, or select the ones you need most.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-family:times new roman\;"><span style="font-size:20px\;"><strong><u><span style="color:#33475B\;">Understanding your customer</span></u></strong></span><span style="color:#33475B\;"><span style="font-size:12.0pt\;"><span style="font-size:20px\;">&nbsp\;</span></span></span></span><br />\n<span style="color: rgb(0\, 181\, 180)\; font-family: &quot\;Didact Gothic&quot\;\; font-size: 14px\;">Marketing Fundamentals &amp\; Getting Started Series</span><br />\n<br />\n<span style="font-family:times new roman\;"><span style="font-size:14px\;"><span style="color:#33475B\;">Not everyone is your customer!&nbsp\; We know it&rsquo\;s an unpopular opinion.</span></span><br />\n<br />\n<span style="color: rgb(51\, 71\, 91)\;"><span style="font-size:12.0pt\;"><span style="font-size:14px\;">Your marketing efforts and results are directly correlated to how focused you are on an Ideal Customer Profile (ICP). Getting super clear on who you&rsquo\;re going after and how you&rsquo\;re prioritizing those audiences is the first step in growing <strong>faster</strong>.<br />\n<br />\nIn the first session of our marketing mini-series with 321 Growth Academy\, you&rsquo\;ll learn what an ICP is\, how to define your different customer types\, how to analyze the attractiveness of different ICPs and get focused on the one you want the most. In the session you&rsquo\;ll work through identifying and describing your ICP. This is a critical first step to designing marketing messages that are going to convert.<br />\n<br />\nNot focusing your efforts within your marketing = slow growth. Who wants that for 2023!?<br />\n<br />\nRegister for this session and the additional sessions in the Marketing Fundamentals series!</span><br />\n<br />\n<span style="font-size:20px\;"><a href="https://share.hsforms.com/19Cc5byEoRXquIKTKh__lpw2r7qx">REGISTER HERE</a></span></span><br />\n<br />\n<span style="font-size:14px\;">Join the experts at 321 Growth Academy for a four-part mini-series on Marketing Fundamentals and Getting Started\, funded by Wood Buffalo Regional Innovation Network. The 321 team will cover four critical topics to get your strategy focused and start on some tactical marketing initiatives. <strong>Sign up for all four\, or select the ones you need most.</strong></span></span></span><br />\n&nbsp\;
LOCATION:Register online: https://share.hsforms.com/19Cc5byEoRXquIKTKh__lpw2r7qx
UID:e.2702.2066
SEQUENCE:3
DTSTAMP:20260510T141032Z
URL:https://fortmcmurray-gzcms.preview.gochambermaster.com/events/details/understanding-your-customer-mini-marketing-series-2066
END:VEVENT

END:VCALENDAR